- by Avanti Dalal
The beauty giant just stepped into the realm of skincare with their latest launch—11 variants of serum-soaked face masks
Face masks have been having a moment in the skincare limelight since quite some time now—and the sheer number of options available on a beauty aisle today stands as a testament to this fact. Whatever your skin concern may be (acne, flaky skin, blackheads), there’s a mask to salve it. But face masks are not just about their skincare benefits anymore—even the ritual of their application spells self-care. In a world that is constantly on-the-go, a lazy Sunday morning spent in bed with a cup of green tea, a book and a face mask is not just a much-needed respite, it is a form of self-love that you should be indulging in regularly to boost your mental health. Understanding the need of the hour, beauty retailer Nykaa, who has been doling out ranges of makeup and nail paints under their own brand name till now, just stepped into the skin care category with the launch of their new range of masks. Whether you’re looking for skin-soothing, pimple-zapping or glow-inducing formulas, this new guard of face masks have everything you need at a very affordable price point—Rs 100 per mask—which makes the at-home spa experience more accessible to a larger set of skincare enthusiasts.
While the beauty website already carries masks with Indian ingredients (like those from Forest Essentials) and K-beauty inspired masks (Laneige, Mirabelle Korea), Nykaa’s new face masks blend both—they use traditional ingredients like turmeric and moringa, and employ the Korean beauty technology of a sheet mask. The sheet masks come in 11 variants that are chock-full of good-for-skin ingredients like goat milk, papaya and amla, and are soaked with a serum to directly feed the ingredients to the dermis, providing instant results. The microfibre masks are made from super soft cotton, making them easy to adhere to the face and stay in place.
Our favorites include the Rice + Camellia (the former balances sebum production, the latter improves the skin’s elasticity) and the Avocado + Moringa (for plumping and nourishing). For those with tired, dry winter skin, the Turmeric + Coconut mask protects the skin from free radical and deeply hydrates.
The products are now available for Rs 100 each at all Nykaa stores and on Nykaa.com